Sieu Xot is a branding and packaging project built around the idea of bringing Vietnamese sauces into a contemporary American kitchen. Inspired by the visual language of 1950s–70s Sài Gòn and its Art Deco architecture, the identity combines nostalgic references with a bold, modern system designed to make each product easy to recognize. The packaging extends this system across 20 variations of sauces, marinades, and condiments, using color, typography, and visual cues to distinguish flavors, heat levels, and dietary preferences. The result is a flexible identity that celebrates Vietnamese food culture while giving the brand a clear and cohesive presence on the shelf.