Sàigòn Slab: A midcentury Vietnamese Typeface
Type Design
Sàigòn Slab is a Vietnamese display typeface shaped by the graphic language of Sài Gòn music covers and printed songbooks from the 1950s through the 1970s. The design draws on bold slab forms, compact proportions, and crisp angles often seen in lettering from that period. These qualities gave titles a strong presence on small covers and inexpensive prints. The typeface keeps that direct visual impact and adapts it for contemporary use. Full Vietnamese diacritic support is built into the system so tone marks sit naturally with the letterforms and remain clear at display sizes.
The Process
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The Process ❋
The project began with collecting and studying midcentury Vietnamese songbooks and cover designs. I looked closely at how lettering was constructed in those prints, paying attention to the way strokes tapered, how diagonals met corners, and how titles filled tight spaces on the page. To better understand stroke contrast, I rewrote several letterforms using different tools, including a flat calligraphy brush and a fountain pen. This helped me observe how thick and thin strokes form through hand movement. Early sketches explored structure and proportion before moving into Glyphs. Each character was then drawn and refined with careful attention to spacing and overall balance. The diacritics were positioned so tone marks sit comfortably with the letterforms and remain clear at display sizes. The typeface was refined as a display design intended for headlines, posters, and signage.
Art directed by and thanks to Dermot Mac Cormack